Sure it seems like “big data” would be something requiring huge storage arrays from companies like HP. But “Big Data” is an interesting concept and very little of it, in my opinion has to do directly with the storage underneath the information.
I have spent the past few days at DisneyLand with HP and Nth Generation learning about storage and technology up and down the HP stack. The concept of converged infrastructure has been a bit of a buzzword to me since I first heard of it a few years back, but it is really coming to be something that can help organizations move forward.
At the Nth symposium the idea of big data was a hot topic and something that is somewhat loosely defined. The definition of big data that was presented seems to be more of an aggregate of information from any source where information lives. Notice that this does not point at all to storage, spinning disk or SSD. Yes the information has to be stored somewhere so storage does play a role in big data, but I like the aggregate definition much better.
To collect the worlds information and bring it to the surface so that it can be used to solve new problems is a much better way to think of big data. Information is at the heart of technology and being able to make the large amounts and volumes of information being generated useful is really what the “big data” idea is all about.
The pure volume of information produced and the number of ways that this information comes about is simply amazing some examples are:
- voice calls
- text messages
- facebook posts
- RSS feeds
- foursquare checkins
Using technology to categorize and manipulate this information to bring forward the things that your organization can use to better their business is what I think the real goal of big data is. Sure there is technology underneath the information, but like businesses as a whole that the technology supports, information is king and regardless of the technology being released it always will be.
Spend some time considering not the iron that your information lives on, but the value in your information or the information available concerning your interests. You might be surprised by what you find.